Solve every challenge of the
digital transformation. With a single platform.

Digitalisation has long since become a must for modern companies, rather than an option. So the question is not whether, but basically how digital transformation can best be achieved. A Digital Experience Platform (DXP) optimises business processes and the user experience in the long term.

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More flexibility. Less complexity. One technology.

The quality of the user experience determines the success of your digital strategy. Customers' demands for personalised content relevance and intuitive operation throughout the entire customer journey are constantly increasing.

At the same time, technological diversity is growing: content is consumed on different platforms and devices and customers change their preferences within a very short space of time.

Personalised content for your customers on any device, on any platform and in any language: Pimcore was built as a framework with unlimited flexibility to meet all these requirements.

Why Pimcore?

Pimcore is extremely versatile: it is not just a CMS, but combines many different areas. The open source platform combines modules for PIM/MDM (Product Information Management/Master Data Management), CMS (Content Management), DAM (Digital Asset Management) and e-commerce out-of-the-box.

And what are the advantages?

Consistent customer journey

Pimcore brings order and structure to your data and makes it available to all modules on the platform for a consistent digital experience.
Intelligent system architecture

The fully API-driven system architecture promotes IT interoperability, reduces time to market and your costs.
Fully customisable

Guarantees seamless integration into your business processes thanks to a flexible, modular application layer.
Lowest cost of ownership

Consists of 100% open source code and is free to use without any licence costs. Optional Enterprise subscription available.
Independence from the manufacturer

Protects the intellectual property of companies with a freely available, transparent platform without being tied to a manufacturer.
Developer friendly

Stable and tested framework, developed by a global community to provide a modern and productive environment.

PIM & MDM

Product Information Management - PIM for short - is a flexible data management application for managing any product information efficiently and easily. The aim is to supply various channels, target groups and applications with product data from a central source. Pimcore PIM is responsible for providing this information and using it on various output channels.

With the PIM-as-a-Service approach, the product information can be transferred to third-party applications via interfaces or created within the platform with the product data and with the help of the other modules for digital applications such as websites or online shops. Centralised and consolidated product data management ensures the supply of data and speeds up processes.

DAM

The Pimcore open source digital asset management (DAM) platform is available to companies free of charge for the centralised management of all assets - i.e. all images, graphics, videos and documents. The assets are catalogued in the central repository and can be provided with additional data. Thanks to the DAM-as-a-Service approach, they can be accessed at any time and on all third-party applications via interfaces. Simple and efficient management speeds up processes and the entire digitalisation process.

DXP / CMS

Pimcore CMS - Content Management System - is a Digital Experience Platform (DXP for short) that consolidates digital content and makes it available to the relevant target groups and output channels in a personalised way using predefined workflows. It can be used free of charge to manage websites for multiple countries, languages and clients. Comprehensive APIs offer flexible access to manage any content efficiently and easily and to transfer it to third-party applications via interfaces using the content-as-a-service approach.

User-friendly output of content on different platforms is made possible and the user experience (UX) is guaranteed through multi-channel publications. The CMS seamlessly connects all content with the data of the PIM and DAM modules.

CDP

The Pimcore Customer Data Platform (CDP) is available free of charge for the centralised management and aggregation of all customer data and user profiles. From enriching data to building target group segments, triggering events or personalising digital experiences to carrying out marketing automation, all the functions required to obtain detailed insights into customer behaviour and implement personalised marketing are available.

DCP

The Pimcore Digital Commerce module is an open source enterprise platform for B2B and B2C online shops, product configurations and portals. Thanks to the information and assets stored centrally in PIM and DAM and the connection between the two systems, complex e-commerce applications can be created easily and efficiently. The various tools and modules of Pimcore thus enable a modern, customer-oriented online shop with efficient search and personalised product range.

Always up-to-date

As open source software, Pimcore is constantly being improved and new tools are brought to market thanks to the global community, which is constantly developing innovative ideas. In addition, there are no application conflicts, as the integrated PHP framework Symfony keeps the code up to date and compliant with standards.