Personal, efficient & sustainable
Individualise customer contact with the ibexa Digital Experience Platform.
Digitalisierung ist für moderne Unternehmen längst keine Option, sondern ein Muss geworden. Die Frage lautet also nicht ob, sondern im Grunde nur wie die digitale Transformation am besten gelingt. Eine Digitale Experience Platform (DXP) optimiert geschäftliche Prozesse und die User Experience nachhaltig.
Meet customer needs flexibly
The quality of the user experience determines the success of your digital strategy. Customers' demands for personalised content relevance and intuitive operation throughout the entire customer journey are constantly increasing.
At the same time, technological diversity is growing: content is consumed on different platforms and devices and customers change their preferences within a very short space of time.
Personalised content for your customers on any device, on any platform and in any language. In the B2B sector, the immediate adaptability of customised prices for different customer groups is essential in order to compete successfully.
ibexa's DXP allows flexible and personalised adaptation of content to the respective customer needs and technologies and creates a user-friendly, digital experience in which you can create, control and optimise all dimensions of the user experience in a targeted and efficient manner.
Creating content that inspires
At the heart of a professional digital experience platform is a powerful and intelligently designed content engine that goes far beyond the functionality of conventional content management systems (CMS). It offers intuitive navigation through all content, versioning and simple modulation of existing content for new devices and channels. For the creation of new content, even complex in-house editorial routines including role assignment, documentation and collaboration are efficiently managed in real time.
For multilingual projects, the Content Engine offers a simple tool for managing translation processes and direct cooperation with translation service providers. The principle of headless content - content is created, edited and saved independently of layout and design - allows flexible use in different contexts and on different end devices.
Create memorable, engaging websites - faster than ever before
Attractive websites and customised landing pages that use CTAs, contact or registration forms to encourage your customers and motivate them to interact with you can be created in no time at all. With ibexa's powerful page builder, you can create high-quality digital experiences for your customers. Content is inserted and arranged using drag & drop, intuitive forms for lead generation are easy to build and rich media content such as videos, podcasts or interactive offers can be easily integrated.
All content can be edited, formatted and optimised directly in the page builder. The Time Line Tool with preview function is used to plan campaign launches and publishing activities in advance. URLs can be created and managed in the page builder, as can the direct management of SEO and social media meta content.
Create personalised shopping experiences
Combine marketing and e-commerce. In this way, customer groups can be inspired with customised content on all communication channels. Product recommendations and search results are personalised just as easily as operating elements and user guidance. Media campaign management and monitoring are also carried out on the standardised platform. The commercial success of all measures can be seen immediately so that adjustments or optimisations can be made at any time.
A platform for the future
From today's perspective, it is almost impossible to predict in which direction the digital world will develop in the future. This is why flexibility and agility are indispensable components of digital transformation today. The intelligent DXP from ibexa gives developers the opportunity to successively adapt processes and applications to changing requirements. A dedicated test environment and professional developer tools secure tomorrow's market opportunities today.
No compromises in terms of safety
Security is a key issue for IT managers. The ibexa digital experience platform is based on Kernel+, the software with the highest recognised security standard. In addition, ibexa offers IT professionals stability and the integration of existing systems. But above all, it is future-proof because functions, processes and applications can be flexibly adapted to new requirements.